For Franchisors and Business Owners 

For Franchisors and Business Owners 

Franchisor Options. 

Franchisor Options. 

Initial Franchisor Consulting. 

Initial Franchisor Consulting. 

Deliverables In Detail 

Deliverables In Detail 

Delivery Model 

Agree how the coaching will be delivered and over what timeframe. 

Curriculum 

Agree the curriculum and outcomes. 

Video Requirements at Franchisor Level 

Many of the requirements for the franchisees are likely to be replicated with a need for higher production values at the franchisor level. 

Brand Guidelines 

Need to agree these so that franchisees are clear on what they can and can't do and so we can also coach to these standards 

Tone of Voice Document 

This document supports the Brand Guidelines but provides clarity on how the brand is interpreted in text and spoken words.the verbal feel of the brand. 

Franchisor: 

Franchisor: 

National Brand Video Requirements 

Production Value 

Needs to be higher production value to represent the national brand. 

They Ask You Answer 

Provides a baseline of information for prospective clients. 

Testimonials / Case Studies 

Much overlooked and really valuable source of brand collateral. 

Day in the Life 

Explain to prospective clients what you do and why you are different. 

Franchisor: 

Franchisor: 

Franchisee Recruitment Video Requirements 

Production Value 

Needs to be a higher production value to increase the perceived value of the franchise. 

They Ask You Answer 

Provides a baseline of information for prospective franchisees. 

Podcast 

Much misunderstood and incredible opportunity for sales and marketing. 

Custom Sales / Onboarding Video 

Significantly improves the customer journey and perceived value of franchisee. 

Testimonials / Case Studies 

Much overlooked and really valuable source of brand collateral with a focus on prospective franchisees. 

Day in the Life of a Franchisee 

Explain what it's like to be a franchisee. 

Bespoke Video Brand Guidelines 

Bespoke Video Brand Guidelines 

Bespoke Community Tone of Voice Document 

Bespoke Community Tone of Voice Document 

This important document lays out your key messaging. It's developed through a workshop exercise with you. 
This is an example we did for a large church organisation. It immediately highlighted that they wanted to appear adventurous but often used more mundane gardening analogies which undermined this! This document will really help your franchisees as they seek to convey the brand's consistent voice and will allow us to keep referring back to it in the coaching. 

Franchisee Research 

Franchisee Research 

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