Delivery Model
Agree how the coaching will be delivered and over what timeframe.
Curriculum
Agree the curriculum and outcomes.
Video Requirements at Franchisor Level
Many of the requirements for the franchisees are likely to be replicated with a need for higher production values at the franchisor level.
Brand Guidelines
Need to agree these so that franchisees are clear on what they can and can't do and so we can also coach to these standards
Tone of Voice Document
This document supports the Brand Guidelines but provides clarity on how the brand is interpreted in text and spoken words.the verbal feel of the brand.
National Brand Video Requirements
Production Value
Needs to be higher production value to represent the national brand.
They Ask You Answer
Provides a baseline of information for prospective clients.
Testimonials / Case Studies
Much overlooked and really valuable source of brand collateral.
Day in the Life
Explain to prospective clients what you do and why you are different.
Franchisee Recruitment Video Requirements
Production Value
Needs to be a higher production value to increase the perceived value of the franchise.
They Ask You Answer
Provides a baseline of information for prospective franchisees.
Podcast
Much misunderstood and incredible opportunity for sales and marketing.
Custom Sales / Onboarding Video
Significantly improves the customer journey and perceived value of franchisee.
Testimonials / Case Studies
Much overlooked and really valuable source of brand collateral with a focus on prospective franchisees.
Day in the Life of a Franchisee
Explain what it's like to be a franchisee.
This important document lays out your key messaging. It's developed through a workshop exercise with you.
This is an example we did for a large church organisation. It immediately highlighted that they wanted to appear adventurous but often used more mundane gardening analogies which undermined this! This document will really help your franchisees as they seek to convey the brand's consistent voice and will allow us to keep referring back to it in the coaching.
