My first brush with video was when a friend and I set up a little side-hustle company doing wedding videos for people when I’d just left university. As you can imagine - weddings are a high-stress situation for everyone and it’s vital you put the bride and groom at ease. You’re there to capture their day, and make sure you get the best result for them, without intruding too much. I also learned the value of storytelling. It’s not about a fancy video camera or lights. It’s about faces - smiling, engaged, authentic.
After many years at IBM, I spotted an opportunity to use my creative side again doing live-streaming and video production and traveled all over the world filming senior executives and events. I specialised in creating videos that would help sell multi-million $ bids and proposals which was amazing. Even for deals like this, it always came back to storytelling. Sharing a simple story that resonated with the prospect.
I’ve always loved learning, and teaching - whether it’s teaching English in China when I was 21, a camp coach on a teen Summer camp, homeschooling our kids for a couple of years or doing a TEDx talk - I can’t help myself.
I was asked to coach a group of franchisees about ‘how to do video’. “We need to do video - but we’re not doing it. There are too many barriers.” Before committing to saying yes, I thought I’d ask around - did other franchisors and businesses want this sort of coaching? It was like taking the last brick off the dam before it bursts! A tidal wave of ‘YES” came back!
So here I am, bringing all my decades of experience turning unconfident people who hate being on camera into £’s and $’s for your bottom line.
If you want to get fit, eat less and exercise more. Sadly, it’s not as simple as that. Here at Cadenz, we’re not just ‘a video training course’. You and I both know if that’s what you’re looking for there are countless videos, books, and courses' that can teach you…. and at the end of it… you still won’t ‘do video’. Why? Because life happens. Video is a bit of a faff. But… the results are SO worth it for your business…. because video is a faff - which means your competition won’t bother.
With Cadenz you are joining a coaching community that will encourage and motivate you. Where we share, not just the What?, but provide practical ideas How to use video and break them down into easy-to-follow recipes. We add challenges and accountibility to keep you moving forward to make sure you stay ahead of the competition. You’ll hear from others about what’s working, how they did it and how it can work for you too.
If you’re looking to supercharge your marketing at last and join the video revolution, what are you waiting for?
See you on the other side!
- Nigel Botteril, Entreprenuers Circle